Livi Marketing
Collection of Print materialAs the UK designer I was assigned to work closely with the UK marketing team to deliver high quality print outcomes that contributed to both patient communication and recruitment. Important information surrounding our brand and healthcare can be high in detail so as the designer it was crucial to ensure the final design was visually engaging throughout, but also maintaining our brand identity.
Marketing would use the QR code to track downloads and overall engagement with the content, but proved to be a big contribution to the UK app’s overall downloads and sign ups.
Testing two different designs shown above, the
A4 design was chosen based off these results however this second design was highly appreciated by those in the Global Creative Team.
