Livi: Out of home brand awareness campaign‘See a GP by Video’
Livi's first major brand campaign aimed to encourage the public to prioritise their health, specifically targeting the London Underground environment. We strived to establish ourselves as a patient-focused digital healthcare service, while maintaining the necessary formality for trust in the healthcare sector.
As part of my role in the Sweden-based creative team, I provided a UK touch to the campaign's creative concepting and art direction. I also took the lead in creating the final designs for the marketing team, covering multiple brand touchpoints.
50%
increase in overall brand awareness, which was a major victory
for an already established brand in the UK.
We aimed to create a compelling approach for London tube advertisements by posing a question and providing a health tip to remind the public about the important of prioritise their health.
The concept was inspired by our campaign slogan, “Need a GP?’
and our brand tagline “See a GP by video.”
Aside from this design, the following designs
were printed as 16 sheet outcomes.
Propositional videos for social media and sales materialTo promote the campaign on social media, we recreated the health tips in relatable environments. By combining photography in specific London settings and using Photoshop, we achieved a realistic portrayal of our brand being present throughout the city.
