Livi's first major brand campaign aimed to encourage the public to prioritise their health, specifically targeting the London Underground environment. We strived to establish ourselves as a patient-focused digital healthcare service, while maintaining the necessary formality for trust in the healthcare sector.

As part of my role in the Sweden-based creative team, I provided a UK touch to the campaign's creative concepting and art direction. I also took the lead in creating the final designs for the marketing team.

This was a hugely successful campaign that resulted to a 50% increase in brand awareness for our UK brand.